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Profile: Walt DisneyHe changed the world with his creativityWalt
Disney (1901-1966) created a leisure empire that remains, more than three
decades after his death. Besides Disneyland and Disney World's initial phases,
he produced 497 short films, 21 animation films, 56 feature films, 7 episodes of
"Life as it is", 330 hours of Mickey Disney
owned an exceptional, inherent capacity of the geniuses: to catch something that
there is just in the imagination and to give it a physical existence that
influences people's experience in a positive way. What made this possible? Walt
Disney used a well-defined strategy to get what he wanted. It was as there were
three different Disneys. The Dreamer had all the freedom of using imagination.
The Realist was the translator of the fantasies in a tangible form. And the Critic applied judgment. The
dream elaborated by the Dreamer was given to the
Realist, whose task was to chunk down the dream in manageable and executable
parts. The Critic then was activated to recognize what was good and to question
what wasn't fllowing the criteria. The dreamer was then solicited to elaborate new
ideas to attend the Critic quality requisites and to solve identified problems.
The cycle was repeated until all of them had been satisfied.
Each
character of Disney had his own methods and characteristic. The Dreamer was free
and spontaneous. The Realist was organized and analytic, and he took in
account reality resources and limitations. To the Dreamer and the Realist it
was important to have new ideas, but the same didn't occur for the Critic, whose
focus was quality. Each one worked on different rooms, and even their physical
postures were distinct. Walt
Disney changed spectacularly the world, and it is curious to notice that
everything started with a draft that would become Mickey... V. V. Vilela Adapted from Strategies of Genius Vol I Images: www.disneytyme.com/TheWaltDisneyStory.html www.change-management-toolbook.com/tools/pm_02.html SEE ALSO In this section: Developing the Dreamer with the impossible Objectives & Decision: Dreamer's Induction
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Mouse Club, 78 half-hour emissions of Zorro and 330 hours of other
television shows. Disney was also responsible for several important management
and technical innovations in the animation field and of movies in general. 
